Privacy policies

PRIVACY POLICY

This Privacy Policy is deemed to form part of the Terms and Conditions of contracting with OPERADORA PUEBLO SpA through its website www.puebloladehesa.cl and, in general, forms an integral part of any type of relationship maintained with it. Should you wish to resolve any questions or submit any observations regarding this Privacy Policy, you may contact us at contacto@puebloladehesa.cl.

1. Data Controller

In accordance with the regulations in force on the protection of personal data, it is hereby established that the data controller shall be OPERADORA PUEBLO SpA, Tax ID No. 78.331.529-7, with registered address at Santa Blanca No. 550, Lo Barnechea district, city of Santiago, Chile.

2. Purposes of Data Processing

Personal data shall be used for purposes strictly related to the management of the Company’s commercial and contractual relationships, including, but not limited to, transaction management, preparation of statistics, sending commercial, legal and security-related communications, satisfaction surveys, and conducting operational or market analyses.

Additionally, if the corresponding acceptance checkbox has been selected during any transaction with OPERADORA PUEBLO SpA through the website—including the contracting or quotation of services, participation in offers or promotions—such data may be used to carry out advertising/marketing campaigns and market research, together with statistical, commercial or other related data.

3. Legal Basis

Personal data shall be processed exclusively when there is a valid legal basis enabling such processing, such as compliance with legal obligations, execution of contractual relationships, consent granted by the data subject, or the legitimate interest of the controller, provided that fundamental rights are not infringed.

4. Data Transfers and Data Processing by Third Parties

OPERADORA PUEBLO SpA may disclose personal data to suppliers or third parties acting as data processors, exclusively for the fulfillment of specific, determined and legitimate purposes, under contractual conditions that guarantee the confidentiality, integrity and security of the information, as well as its use solely within the scope of the entrusted purpose.

The transfer of data to such data processors shall be carried out pursuant to duly valid executed service contracts, under which such third parties shall be obliged to process the data exclusively in accordance with the instructions received, refraining from any additional or unauthorized processing not expressly permitted by OPERADORA PUEBLO SpA.

Where necessary, data transfers shall be carried out through secure mechanisms, such as encryption, pseudonymization or masking techniques, ensuring that the information can only be accessed by authorized recipients in their capacity as data controllers or processors.

OPERADORA PUEBLO SpA shall not carry out international transfers of personal data, unless required by a legal obligation or where the data subject has granted prior, express and informed consent.

The data subject may, at any time, exercise the right to object to the disclosure of their personal data to third-party data processors, through the contact channels enabled for this purpose, specifically via the email contacto@puebloladehesa.cl.

In the event that a legal obligation or liability arises from the processing of personal data, OPERADORA PUEBLO SpA may make such information available to the competent administrative, judicial or regulatory authority, in accordance with the legislation in force at the time of the corresponding transfer or management.

5. Data Retention Period

Personal data shall be retained only for the period strictly necessary to fulfill the purposes that justified its collection and processing, or for the period required by applicable legal provisions, as appropriate.

In cases where the legal basis for processing is the consent granted by the data subject, the data may be retained indefinitely, unless such consent is revoked through the exercise of the right to cancellation, in accordance with Law No. 19.628 on the Protection of Private Life.

Once the right to cancellation has been exercised, the personal data shall be blocked and processing suspended, without prejudice to their retention where strictly necessary to comply with legal obligations or where liability of a judicial, legal or contractual nature may arise. In such cases, the data may only be accessed for the purpose of addressing such requirements, in accordance with applicable regulations.

6. Means of Collection of Personal Data

OPERADORA PUEBLO SpA may collect personal data through various means, either directly from the data subject or through automated processes, in accordance with applicable regulations.

a) Information provided directly
Personal data may be collected through forms, emails, telephone interactions, registrations on digital platforms or during the execution of contracts. Such information may include, among others, full name, address, national identification number (RUT), date of birth, email address, telephone number and payment details. In certain cases, data relating to personal characteristics, employment background or economic situation may also be collected.

b) Automatically collected information
While browsing our digital channels, technical data relating to the device and site usage may be collected, such as IP address, browser, operating system, date and time of access, and browsing behavior. This information allows us to analyze site performance, prevent fraud and improve user experience.

c) Data provided by third parties
The contracting of certain services may require the processing of third-party data. In such cases, the client must have obtained the prior and informed consent of such third parties and shall be responsible for informing them of the purposes and conditions of the processing.

d) Information obtained from social networks or third-party sites
Publicly available information from social networks or other sources may be accessed when relevant and in accordance with their respective privacy policies. Likewise, when accessing external sites through links, the processing of personal data shall be governed by the third party’s policies, without liability for OPERADORA PUEBLO SpA.

f) Public access sources and other lawful origins
The Company may obtain personal data through public access sources, legally acquired databases or inquiries to authorized third parties, always in accordance with applicable regulations.

7. Use of Cookies

Cookies are used to optimize the website experience and obtain usage statistics.

Cookies are text files containing small amounts of information that are downloaded and stored on the user’s device (computer, mobile phone, tablet, etc.) when accessing certain websites. Cookies allow a website to recognize the user’s device and collect information about browsing activity for statistical, functional or advertising purposes.

The use of cookies ensures the technical operability of the website and provides a more efficient, secure and personalized browsing experience, contributing to the continuous improvement of the services offered by OPERADORA PUEBLO SpA.

Disabling cookies, either fully or partially, may affect the normal operation of the website and limit access to certain features or services. In such cases, only cookies strictly necessary for the basic functioning of the site will remain enabled.

Users may configure their browser at any time to partially or fully disable cookies, in accordance with the instructions provided by each browser software provider.

 

 

8. Protection of Personal Data

OPERADORA PUEBLO SpA declares its full commitment to the protection and safeguarding of the personal data of users who access and use its website. To this end, it ensures strict compliance with applicable data protection regulations, complemented by internal policies aimed at periodically reviewing regulatory compliance, as well as the technical and organizational measures adopted to preserve information security.

With regard to data related to payment methods, such as bank cards, OPERADORA PUEBLO SpA has implemented technological systems that allow for the encryption and encoding of such information, in order to minimize the risk of unauthorized access or fraudulent use. Notwithstanding the foregoing, absolute invulnerability cannot be guaranteed; therefore, users are advised to refrain from sending sensitive information—such as credit or debit card details—without encryption, or from public or unsecured devices or connections.

Users are also reminded that the protection of access credentials, devices or any other personal authentication mechanism is the sole responsibility of the user, who must adopt the necessary safeguards to prevent unauthorized access to their account or information.

The data subject may exercise, at any time, the rights granted under applicable legislation, in particular the rights of access, rectification, cancellation, objection, deletion and portability (known as “ARCO Rights”), by submitting a request to contacto@puebloladehesa.cl. Upon the exercise of any of these rights, OPERADORA PUEBLO SpA shall cease processing the relevant data and proceed with its deletion or anonymization.

Notwithstanding the above, data may be retained in a blocked state where such retention is necessary to comply with legal obligations or for the exercise, defense or potential enforcement of judicial, legal or contractual claims. In such cases, access to the information shall be strictly limited to the aforementioned purposes and only enabled where legally justified.

9. Suspension of Promotional or Advertising Communications

The data subject may, at any time, request the suspension of promotional or advertising communications, in accordance with Law No. 19.496 on the Protection of Consumer Rights.

For this purpose, users may use the unsubscribe mechanisms included in each message or exercise this right through the channels enabled by OPERADORA PUEBLO SpA or those provided by the National Consumer Service (SERNAC). Additionally, such request may be submitted in writing via email to contacto@puebloladehesa.cl.

10. Amendments to this Policy

OPERADORA PUEBLO SpA may amend this Privacy Policy at any time. Any modification shall be communicated on the website and/or through the contact channels registered by the User.